PARLIAMENTARY WRITTEN QUESTION
Tourism (2 July 2015)

The GREAT Britain campaign continues to promote great British holidays at home, through the 'Holidays at Home' are GREAT campaign, and overseas. In its first 3 years of operation, it is estimated that the campaign has now generated £520.6 million in incremental spend for the domestic tourism industry and over two million domestic overnight holiday trips. It is anticipated that Visit Britain's GREAT activity will help generate an extra £305 million in incremental spend by inbound visitors (2012/13-2013/14).

The £2 million GREAT UK Challenge Fund, administered by VisitEngland, will help promote cities, regions and nations across the UK overseas. We are also encouraging travel outside of London through an innovative financial incentive scheme for Chinese tourists (equivalent to the cost of a visit visa). Our £10 million tourism in the North and £5 million tourism in the South West funds, also aim to create joined-up strategies for promoting these areas as top holiday destinations for international travellers and aid stable job creation.