IMAGES TAKEN NEAR TO
Hallefield Crescent, MACCLESFIELD, SK11 7BL

Hovis Mill flats in the background.

Looking south from the Buxton Road bridge, A537. The redundant chimney is attached to the Hovis Mill, now a block of flats.

Looking towards Buxton Road A537 from Fountain Street.

The former Hovis flour mill on Union Street in Macclesfield was the original home of Hovis™ flour. It was originally built in 1831 for a canal carrying company. In 1898 the mill was bought by the flour millers who founded the Hovis Bread Flour Company. Stoney Richard Smith conceived the idea of extracting the highly nutritious wheatgerm from the wheat, lightly cooking it to preserve the nutrients, then putting back into the flour many times more wheatgerm than it originally contained. This flour was known as 'Smith's Patent Germ Flour' and the bread produced from it 'Smith's Patent Germ Bread'. Smith patented his process In October I887 and teamed with a firm of millers in Macclesfield, S. Fitton & Sons Ltd, joining their Board. The less cumbersome name “Hovis”, a contraction of the Latin couplet 'Homonis Vis' (the strength of man) was adopted and registered as a Trade Mark in 1890. The Name of the company was changed to 'The Hovis Bread Flour Company' in 1898 and ‘Hovis Limited' was launched as a public company in 1918. The Hovis™ Trade Mark is registered throughout the world. Only bakers who used this flour to make their bread could sell the loaf as Hovis™. Flour was milled at the Hovis Mill in Macclesfield from 1898 to 1904. However, the product was so successful that the milling only took place here for 6 years, by which time it was necessary to move to larger premises as the business had outgrown the mill and was moved to Trafford Park in Manchester. However, this mill was retained for the production of the paper wrappers in which the loaves are commonly sold. By the 1990s the mill had become unused and dilapidated but was saved from demolition; being refurbished and converted into residential apartments. http://www.hampshiremills.org/Snippets%20hovis.htm A potted history of Hovis™ http://www.macclesfieldcanal.org.uk/hovismill.htm The Macclesfield Canal

A community centre with a hall and other rooms for hire. Built in 1939 as a social club for the workers at the nearby Hovis Mill, the large basement served as an air-raid shelter in World War II. http://www.mortonhallcommunitycentre.org/

The Wharf public house at the corner of Brook Street and Goodall Street in Macclesfield.

One time flour milling and promotional department for the Hovis Company, long since merged and moved to other premises. The building has a new life as desirable apartments fronting the Macclesfield Canal on the other side of the building and with unrivalled views up into the nearby hills and out over Macclesfield town.

A short terrace of former silk-weavers' cottages.