IMAGES TAKEN NEAR TO
The Custard Factory, Gibb Street, BIRMINGHAM, B9 4BG

This is a view of the River Rea (pronounced 'ray') looking southwest and upstream from the new footbridge which crosses the river under the railway viaduct, connecting Floodgate Street with Gibb Street (for more on the Rea see Image], which shows the viaduct, footbridge and factory from downstream). The factory was designed by the architects Hamblins for Sir Alfred Frederick Bird, the son of Alfred Bird, the inventor of egg-free custard. The company later became part of Kraft Foods and production was moved to Banbury in the 1960s. Since 1992 the huge site has gradually been redeveloped into a shopping and business centre with a 'creative', hipster ambience; see Wikipedia https://en.wikipedia.org/wiki/Custard_Factory .

Situated on Digbeth High Street, the dormant (if not empty) custard factory of the famous Birds company. Now rejuvenated into offices and arts / galleries http://www.custardfactory.co.uk/home/guide

This footbridge links "The Custard Factory" (a business enterprise complex) car park on this side of the culverted River Rea with a further parking area that vehicles can only access from Floodgate Street. Trains services between Moor Street Station and Bordesley Station are carried over this area by an overhead viaduct.

The 'entrance' to the Custard Factory in Digbeth, Birmingham. The area was a Bird's factory but now houses trendy record shops, galleries and Arts Council offices.

A view down Floodgate Street looking towards Deritend

Stood on site and in buildings once housing Birds Custard factory, this has become quite an 'artistic' magnet - well worth a visit. http://www.custardfactory.co.uk/

A view of part of the former Bird's custard powder factory complex, now occupied by small to medium size commercial and retail enterprises.

The rear of the former Bird's Custard Factory in Digbeth which closed in the 1960s but has been redeveloped greatly in recent years.[http://en.wikipedia.org/wiki/Custard_Factory]

Digbeth is a hive of regeneration; the Custard Factory its digital, media and entertainment heart.

A view of the non Deritend High Street end of Gibb Street. Behind the image on the wall is a car park, and through it, pedestrians can gain access to Floodgate Street via a footbridge across the culverted River Rea. The main building is part of the former Bird's custard powder factory, now known as "The Custard Factory" (a complex for small-medium business enterprises).