PARLIAMENTARY WRITTEN QUESTION
Smoking (8 July 2014)

The total Department spend on national anti-smoking campaigns (Smokefree) over the last four years is as follows:

It should be noted that the figures for 2013-14 are provisional.

For spend before April 2012, advertising spend is defined as covering only media spend (inclusive of agency commissions but excluding production costs, Central Office of Information (COI) commission and VAT). All figures exclude advertising rebates and audit adjustments and therefore may differ from COI official turnover figures. All figures are rounded to the nearest £10,000. These figures do not include the Department's recruitment/classified advertising costs and ad hoc spend under £10,000. These figures may include occasional minor spend through COI by National Health Service organisations, to supplement national campaigns in their area. While this expenditure has been excluded as far as possible so that this reflects central departmental spend, it would incur disproportionate cost to validate that every item of NHS expenditure has been removed.

From April 2012 onward is Departmental advertising spend only. Spend from April 2013 onwards is Public Health England advertising spend only. Advertising spend is defined as covering only media spend (inclusive of agency commissions but excluding production costs and VAT). All figures are rounded to the nearest £10,000.

Further information on the harms of smoking can be found on the Smokefree website at

www.nhs.uk/smokefree

and also in the range of Smokefree support products.