PARLIAMENTARY WRITTEN QUESTION
(13 July 2026)
Question Asked
Asked by:
Damian Hinds (Conservative)
Answer
The Digital Markets, Competition and Consumers Act 2024 prohibits unfair commercial practices, including misleading actions that are likely to impact the average consumer’s transactional decision. The DMCCA also requires traders to display prices inclusive of all taxes and unavoidable charges before payment is made. Prices must be accurate and not misleading. Failure to do this may be taken as an unfair trading practice and constitute an offence.
The department has not made any assessment on this matter, but we continue to closely monitor consumer protection issues.
Answered by:
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