PARLIAMENTARY WRITTEN QUESTION
(16 April 2026)

To ask the Chancellor of the Exchequer, whether she has undertaken modelling and future proofing of the Government’s target to reach 50 million visitors by 2030 in the context of the proposal to introduce a visitor levy in England; and what assessment she has made of whether this levy will (a) increase or (b) decrease the likelihood of reaching this target on time.

Asked by:
Jack Rankin (Conservative)

The UK Government has set an ambition to welcome 50 million international visitors annually by 2030, reinforcing tourism as a central pillar of the UK’s global competitiveness. Delivery of this ambition will be underpinned by a forthcoming Visitor Economy Growth Strategy, developed in partnership with industry to drive sustainable, long term growth across both domestic and inbound tourism. International marketing activity led by VisitBritain is also driving demand across markets and converting global interest into visits, with campaigns already generating significant additional visitor spend.

The Government has also announced powers for Mayors to introduce a visitor levy on short-term overnight accommodation in their region, to drive economic growth, including through support for the local visitor economy. These powers give Mayors control of new local revenue raising powers to drive growth in their regions, making them better places for their residents and businesses, as well as for people to visit and enjoy.

The precise design and scope of the power for Mayors to introduce a visitor levy is still under development, and the impacts of the levy will largely be determined by local decisions. At Budget, the Government published a consultation so that the public, businesses, and local government could shape the design a visitor levy. This consultation closed on the 18th of February and the Government will publish a response in due course.

Answered by:
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