PARLIAMENTARY WRITTEN QUESTION
(10 April 2026)

All gambling operators in the UK must comply with robust advertising codes, which are enforced by the Advertising Standards Authority (ASA) independently of Government. These codes apply across all advertising platforms, including broadcast, online and social media. The codes are regularly reviewed and updated and include a wide range of provisions designed to protect children and vulnerable adults from harm.

In addition, the Gambling Commission has introduced a range of new advertising regulations. This includes a ban on cross-marketing multiple gambling products within one incentive, requirements for new and existing customers to “opt-in” to the specific types of marketing they receive, and a cap on wagering requirements.

Since the Budget, the Government has also renewed efforts to tackle illegal gambling advertising, which poses the most immediate risk to the young and vulnerable.

We will continue to monitor a wide range of evidence regarding gambling advertising when making future policy decisions.