PARLIAMENTARY WRITTEN QUESTION
(16 March 2026)

To ask the Secretary of State for Environment, Food and Rural Affairs, whether her Department plans to accept the recommendation of the Farming Profitability Review to introduce a requirement that the use of British branding on country-of-original labelling for food projects is underpinned by robust assurance schemes.

Asked by:
Helen Morgan (Liberal Democrat)

The Government knows that many consumers value the opportunity to buy British and support their local food economy The Farming Profitability Review points to areas where additional assurance schemes and refreshed voluntary principles could add value.

The Government remains committed to upholding high standards of food information, whether on food labels or within hospitality settings. The fundamental rule that food labelling should not mislead already provides assurance that non-British food products cannot be labelled (or implied e.g. by the use of a Union flag) as being British.

Defra officials have been assessing the recommendations and as a part of this continue to look at how the origin for food products may be better highlighted to ensure consumers can make informed choices wherever they purchase food.

Answered by:
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