PARLIAMENTARY WRITTEN QUESTION
(24 June 2025)

The Government is taking bold action to tackle the childhood obesity crisis and raise the healthiest generation of children ever.

We are progressing with the implementation of the advertising restrictions for less healthy food or drink products on television and online, which evidence shows are the media that children engage with the most. The restrictions include a 9:00pm watershed on television and a 24-hour restriction on paid-for advertising online, and are expected to remove up to 7.2 billion calories from children’s diets per year.

We have no current plans to ban the sponsorship of sports events by food brands associated with less healthy food or drink products or ban the advertising of less healthy food or drink products at sports events. We continue to review the evidence of the impacts on children of less healthy food or drink product advertising, and will consider where further action is needed.