PARLIAMENTARY WRITTEN QUESTION
Teachers: Veterans (9 February 2015)

To ask the Secretary of State for Defence, what the advertising budget is for the Troops for Teachers campaign; and how much his Department has spent on (a) television, (b) newspaper, (c) online, (d) radio and (e) other forms of advertising using the phrase Troops for Teachers since January 2012.

Asked by:
Stephen Doughty (Labour)

The Troops to Teachers programme was formally announced in June 2013. The overall marketing spend to 31 December 2014 was £117,796.

The table below details the breakdown of the specific marketing and advertising expenditure.

Type of Advertising	Expenditure Incurred £
Television	0
Newspaper	17,036
Online	3,600
Radio	0*
Other forms of advertising (this includes marketing materials and design; development of website and promotional video)	97,160

* The MOD did not incur any costs for the feature on British Forces Broadcasting Service.

Answered by:
Anna Soubry (The Independent Group for Change)
12 February 2015