PARLIAMENTARY WRITTEN QUESTION
(3 March 2025)

To ask the Secretary of State for Business and Trade, how many social media accounts their Department operates; and how much their Department spent on social media (a) subscriptions and (b) advertisements on each social media platform in each of the last three years.

Asked by:
Josh Fenton-Glynn (Labour)

The Government communicates across a range of media channels in order to reach its target audience effectively. Channels are selected based on whether they will reach the intended audience on a specific issue to have the most impact. Social media is an essential part of government communications and is used to inform the public directly about matters which may affect their lives or interests.

DBT's spend for the last three calendar years on social media subscriptions was as follows (table):

	2022	2023	2024
X/Twitter Premium annual subscription	£0	£0	£99

DBT's spend for the last three calendar years on social media advertising by platform was as follows (table):

	2022	2023	2024
LINKEDIN IRELAND LIMITED	£2,655,074	£2,066,426	£1,979,092
META PLATFORMS IRELAND LIMITED	£432,192	£318,433	£247,498
TWITTER UK LTD	£165,370	£32,554
NEXTDOOR EUROPE UK LIMITED		£12,500	£9,727
SNAP GROUP LIMITED		£8,500	£11,364
TOTAL	£3,252,636	£2,438,413	£2,247,681

Answered by:
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