PARLIAMENTARY WRITTEN QUESTION
(24 February 2025)

To ask the Secretary of State for Work and Pensions, how many social media accounts her Department operates; and how much her Department spent on social media (a) subscriptions and (b) advertisements on each social media platform in each of the last three years.

Asked by:
Josh Fenton-Glynn (Labour)

There are a total of 80 social media accounts that are operated across the department. A full list of handles can be found here: https://www.gov.uk/government/publications/dwp-registered-twitter-accounts/dwp-official-twitter-accounts

There are currently no paid for subscriptions to any of these services.

Spending on social media advertising for the last three years is outlined below. This does not include cross-government campaign costs which cannot be disaggregated between Departments:

	2022	2023	2024	Totals
LinkedIn	£188,679	£0	£14,381	£203,060
Meta	£1,120,584	£1,556,910	£972,889	£3,650,383
NextDoor	£0	£92,338	£49,225	£141,563
Pinterest	£23,156	£193,854	£117,860	£334,870
Reddit	£0	£0	£38,985	£38,985
Snapchat	£175,414	£60,000	£285,419	£520,833
Twitter	£213,905	£128,584	£0	£342,489
	£1,721,738	£2,031,686	£1,478,759	£5,232,183

Answered by:
()