PARLIAMENTARY WRITTEN QUESTION
(23 January 2025)

Inbound tourism makes a significant contribution to the public purse. According to the latest available data from VisitBritain and the International Passenger Survey (IPS), inbound visitors spent a record £31.1bn during 2023; supporting jobs and businesses across the UK, and contributing to tax revenues through VAT, Air Passenger Duty, and other sources.

DCMS continues to work closely with HM Treasury and the tourism sector to maximise the economic benefits of inbound tourism, including through VisitBritain’s international marketing campaigns and initiatives to enhance the visitor experience. These efforts play a vital role in driving economic growth, supporting public finances, and ensuring the UK remains a top global destination.