PARLIAMENTARY WRITTEN QUESTION
(11 December 2024)
Question Asked
Asked by:
Wendy Morton (Conservative)
Answer
The former UN Secretary-General described the BBC World Service as 'perhaps Britain's greatest gift to the world'. Independent studies show that the BBC's global reputation contributes to perceptions of the UK as an attractive and trusted country. Against the backdrop of increased global competition, a new, hard-nosed strategy for soft power is crucial if we are to sustain the UK's international standing. The Foreign Secretary and Culture Secretary are establishing a new Soft Power Council to advise us on how we can support UK soft power at source and harness it effectively overseas. This will include the media. Tapestry Research carried out an international study in 2022, finding the BBC to be a particularly impactful British cultural export. It found, for example, that audiences who interacted with the BBC are more likely to want to visit the UK and invest in it.
Answered by:
()
1 January 1970
Contains Parliamentary information licensed under the Open Parliament Licence v3.0.