PARLIAMENTARY WRITTEN QUESTION
(15 November 2024)

Our communications campaign to promote Pension Credit has been running since September. The latest phase of the campaign takes a new approach targeting friends and family - asking them to tell people they know about Pension Credit, encourage them to check their eligibility, as well as help them make a claim. It will appear on TV, radio, social media such as Facebook and Instagram, on YouTube and on advertising screens, including on GP and Post Office screens.

We continue to focus on encouraging pensioners to apply for Pension Credit before the 21 December 2024, which is the last date for making a successful backdated claim for Pension Credit in order to receive a Winter Fuel Payment or the pension age winter heating payment in Scotland.

The Government has also written to around 11.5 million pensioners about the change to the eligibility rules for the Winter Fuel Payment and informing them about Pension Credit. We have also directly targeted 120,000 pensioner households in receipt of Housing Benefit, identified as being potentially entitled to, but not currently claiming, Pension Credit.

As part of our wider stakeholder outreach campaign and in order to get the message out through as many channels as possible, we have engaged with key stakeholders and partners, including other government departments, local councils, housing associations, community groups, local libraries and service providers as well as charities and third sector organisations.

The Government is committed to ensuring that older people receive the support they are entitled to. DWP uses a wide range of channels including information on Gov.uk, in letters, leaflets and via telephone to communicate information to older people about pensioner benefits.