PARLIAMENTARY WRITTEN QUESTION
Healthy Start Scheme (5 November 2024)

The Healthy Start scheme was introduced in 2006 to encourage a healthy diet for pregnant women, babies and young children under four from very low-income households. It can be used to buy, or put towards the cost of, fruit, vegetables, pulses, milk and infant formula. Healthy Start beneficiaries have access to free Healthy Start Vitamins for pregnant women and children aged under four.

Healthy Start now supports over 353,000 beneficiaries. This figure is higher than the previous paper voucher scheme.

The NHS Business Services Authority (NHS BSA) operates the Healthy Start scheme on behalf of the Department. All applicants to the Healthy Start scheme, where they meet the eligibility criteria, must accept the terms and conditions of the prepaid card at the point of application. As the prepaid card is a financial product and cannot be issued without the applicant accepting these terms, NHS BSA is not able to automatically provide eligible families with a prepaid card. However, the Healthy Start scheme is kept under review we are exploring all viable routes to improve uptake.