PARLIAMENTARY WRITTEN QUESTION
Pension Credit: Take-up (30 August 2024)

The Department has secured funding for increased staffing and our communications strategy which will support our programme of activity to drive up Pension Credit claims.

The Government is determined to ensure that the poorest pensioners get the support they need. As part of the Pension Credit Week of Action, we joined forces with national charities, broadcasters and local authorities to encourage pensioners to check their eligibility and make a claim.

From 16 September, we will be running a national marketing campaign on a range of channels. The campaign will target potential pension-age customers, as well as friends and family who can encourage and support them to apply.

Our future campaign messaging will also focus on encouraging pensioners to apply for Pension Credit before the 21 December 2024, which is the last date for making a successful backdated claim for Pension Credit in order to receive a Winter Fuel Payment.

We will work with external partners, local authorities and the Devolved Governments to boost the take-up of Pension Credit.