PARLIAMENTARY WRITTEN QUESTION
Mental Health Services: Publicity (13 October 2023)

To ask the Secretary of State for Health and Social Care, how much his Department spent on (a) consulting on the new name for Improving Access to Psychological Therapies services, b) rebranding these services (i) digitally and (ii) physically on (A) signs and (B) official documents and (c) informing patients of this name change.

Asked by:
Taiwo Owatemi (Labour)

The new name of NHS Talking Therapies, for services previously known as Improving Access to Psychological Therapies, was chosen following an extensive consultation process involving clinical leads, staff members, patients and the public. NHS Talking Therapies was chosen as the most accessible and easy to remember name for the public, which was the main objective of the rebranding exercise.

NHS England has advised that it spent £20,000 on the consultation and implementation of the rebrand, which was funded from within existing budgets. NHS England also provided national support to minimise any additional costs at a local level, including a suite of editable branding resources and a 12-month timeframe for implementation.

Answered by:
Maria Caulfield (Conservative)
26 October 2023