PARLIAMENTARY WRITTEN QUESTION
Department for Environment, Food and Rural Affairs: Social Media (11 March 2021)

To ask the Secretary of State for Environment, Food and Rural Affairs, how many officials in (a) his private office and (b) the wider Department have been allocated to the production and promotion of online content for use on social media in (a) 2018-19, (b) 2019-20 and (c) 2020-21.

Asked by:
Darren Jones (Labour)

At Defra, in 2020-21 we had 17 people allocated to the production and promotion of online content for use on social media. Sixteen of those people worked across three organisations: Defra, Natural England and the Environment Agency. In 2018-19 we allocated 16 people and in 2019-20 we allocated 17 people.

We have no private office officials allocated to the production and promotion of online content for use on social media.

Britain is fast becoming a digital-first nation. Roughly 96% of the UK households now have internet access with 66% of the population in the UK using social media. With this monumental shift in media consumption habits, it is essential for a responsible government to pivot its communications strategy to be more digital-first in order to inform and engage with the general public on important policies.

Government communication runs across all channels - TV and radio advertising, out of home, digital and social media, print, and direct channels such as letters, SMS and webinars, virtual and in-person activity, where needed and in full compliance with social distancing restrictions.

Cabinet Office is continuously tracking and reviewing spending on cross-government campaigns, including Covid-19, to ensure our communications are efficient. We will not spend more than is needed to be effective. Cabinet Office publishes expenditure, including on public information campaigns, on a rolling monthly basis on gov.uk as part of routine government transparency arrangements.

Answered by:
Victoria Prentis (Conservative)
19 March 2021