PARLIAMENTARY WRITTEN QUESTION
Gender: Marketing (22 July 2020)

Question Asked

To ask the Minister for Women and Equalities, what steps she is taking to tackle differential pricing of similar products and services that are marketed to a particular gender.

Asked by:
Christine Jardine (Liberal Democrat)

Answer

Unlawful discrimination because of sex is prohibited under the Equality Act 2010. However, the differential pricing of products marketed towards men or women is not unlawful discrimination: there is no requirement on anyone to buy a product because it has been marketed to them on the basis of their gender.


Answered by:
Mrs Kemi Badenoch (Conservative)
1 September 2020

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