PARLIAMENTARY WRITTEN QUESTION
Domestic Abuse: Victim Support Schemes (9 June 2020)

To ask the Secretary of State for the Home Department, what communications campaign has been launched to (a) raise awareness of domestic abuse, (b) reassure the public that the police and support services are still available and accessible during the covid-19 outbreak and (c) encourage people to access help and support when they need it.

Asked by:
Christian Wakeford (Labour)

The Home Office launched the #YouAreNotAlone communications campaign on 11 April to inform victims of domestic abuse that they can leave home; raise awareness that police response and support services remain available, and signpost help and support.

The campaign drives people towards support and advice on https://www.gov.uk/guidance/domestic-abuse-how-to-get-help and includes the following channels:

• Digital and social media advertising
• Influencer and PR activity, creating a movement where people have shown solidarity with victims and signposted to support by sharing the campaign assets and using the hashtag #YouAreNotAlone. High profile supporters include Emma Watson, Orlando Bloom, Keira Knightley, Dua Lipa and Russell Howard.
• Ongoing work with specialist agency The Multicultural Marketing Consultancy (MMC) to extend campaign messaging into diverse black and minority ethnic community channels and media.
• The campaign assets are also being disseminated via partners and employers through partner packs which, so far, have been sent to 250 stakeholders and nearly 10,000 employers. This includes other government departments, banks, post offices, pharmacies and supermarkets who have all helped promote campaign materials and raise awareness. Materials have been translated in 15 languages and Welsh.

Answered by:
Victoria Atkins (Conservative)
23 June 2020