PARLIAMENTARY WRITTEN QUESTION
Gambling: Coronavirus (27 April 2020)

Gambling advertising is subject to strict controls set out in the advertising codes of practice issued by the Broadcast Committee of Advertising Practice (BCAP) and the Committee of Advertising Practice (CAP). Rules on content mean that these adverts must never seek to exploit or appeal to children or vulnerable people, and rules on placement mean that they must never be targeted at these groups. Both the Advertising Standards Authority (ASA) – as the independent advertising regulator – and the Gambling Commission can take action where gambling advertising is found to be in breach of these rules.

The Advertising Standards Authority received 82 complaints about gambling advertising in March this year, and a further 97 complaints between 1 and 28 April. This is compared to 79 complaints received in January, and 71 received in February. Of the 179 complaints received between 1 March and 28 April, 109 related to TV advertising, 8 to radio advertising and the rest to online and non-broadcast media. The ASA does not record what proportion of these adverts were promoting online gambling sites. It did not find any of the adverts complained about to be in breach of the codes for gambling advertising but did take enforcement action where a gambling advert was found to be misleading and therefore in breach of the wider advertising codes.

Between 23 March and 28 April, the Gambling Commission identified a total of 11 online adverts for online gambling products that were in breach of the rules on advertising that relate to the protection of vulnerable adults. Gambling Commission intervention with the operators involved ensured that these adverts were removed or altered. During that period it did not find any adverts to be in breach of rules requiring adverts not to be targeted at children or of particular appeal to them.

The government, Gambling Commission and the ASA do not hold information about the volume of broadcast advertising promoting online gambling. The Minister for Sport, Tourism and Heritage has written to operators to urge them to increase the prominence of safer gambling messaging adverts across all channels during the current period. In addition, the ASA has warned operators that they must continue to abide by existing rules and must not look to exploit the current situation. Industry group the Betting and Gaming Council announced on 27 April that in response to public concern its members would replace adverts for online slot, casino and bingo products on TV and radio with safer gambling adverts, or donate the slots to charity, for an initial period of six weeks.