PARLIAMENTARY EARLY DAY MOTION
FOOD ADVERTISING AIMED AT CHILDREN (5 December 2006)

That this House welcomes Ofcom's acknowledgement of the impact of television food advertising upon children's diets and of the need for controls on the advertising of foods high in fat, sugar and salt (HFSS); is however deeply concerned that one in three British children is now obese or overweight and therefore regrets Ofcom's rejection of a 9.00 p.m. watershed for HFSS advertisements; notes that Ofcom's proposals would have 60 per cent. less impact than a 9.00 p.m. watershed on their own calculations; recognises that a coalition of health, consumer and children's groups, and the majority of parents, continue to support a 9.00 p.m. watershed; and welcomes the provisions contained in Baroness Thornton's Private Member's Bill that seeks to introduce such a watershed for television advertising of HFSS food.

Sponsored by:
Sir David Amess (Conservative)