PARLIAMENTARY DEBATE
Ticket Price Regulation: Live Events - 9 September 2026 (Commons/Commons Chamber)
Debate Detail
“I was really encouraged by the Government’s public commitment to stop profiteering on the resale market, though my optimism has definitely taken a hit over the stalling and prevarication.”
I am just pointing this out to the Minister today.
We know that our Prime Minister is a music fan, and that he is unafraid to act where needed—for example, yesterday, on Palestine—so I say to the Minister, let us get rid of this issue once and for all. I have my Sale of Tickets (Sporting and Cultural Events) Bill readymade to do the job.
Our live music industry is part of a sector that is worth £8 billion to the national coffers every year. We are the second biggest exporter of recorded music, which is soft power, but touts are costing the UK—
Motion made, and Question proposed, That this House do now adjourn.—(Shaun Davies.)
“everyone’s life is enriched when they gather with others to enjoy live music.”
It should not be unobtainable or out of reach because of profiteering by the opportunistic.
There are two issues here: rip-off resale and dynamic pricing. With rip-off resale, minutes after gigs sell out, resale tickets appear on sale online for thousands of pounds. All arts ought to be accessible to everyone, so that real fans can get tickets—tickets should not be being hoovered up by these bots.
Touting does not just apply to music. Football, theatre, and all sorts of other things are becoming subject to these processes. In July, Which? found that tickets for Lewis Capaldi’s current run at the O2 in London were on resale sites for £1,400, when they were originally priced between £32 and £111. A ticket for the All Points East festival with Raye was even on sale for £114,666 on viagogo—the original price was only meant to be £80.
We are used to such surge, gouge and dynamic pricing—where there is variability and prices fluctuate—with planes, trains, Uber and Amazon, but it is creeping into all our lives. It is made easier with data mining, because that algorithmic calculation can factor in demand, willingness to pay and availability. Oasis clam that it was not surge pricing with them, but tiered pricing: there were different levels of ticket, which is why, by the time people were at the front of the queue, the £100 tickets had gone, and the tickets remaining cost £300. The array of different ticket types—premium; standing—can be a bit confusing.
My hon. Friend’s remark reminded me that I found an article in The Times from January 2025, which says that touts are
“loathed as parasitic…but…they provide a valuable service”,
sorting
“the hassle and risk of finding new buyers”
and reselling tickets. What?! I think that there is an important bit missing from that sentence—“at a vastly inflated mark-up price”. My hon. Friend is absolutely right.
These practices do have their defenders. When I was trying to get signatures for my Bill, there was resistance from some Tories, with some saying—“Some Might Say”—that this is the free market and that we cannot have interference in all parts of our lives, yet our constituents want this change. They deserve transparency. They should not be at the mercy of predatory touts who exploit fan loyalty to sell off tickets secondarily at an astronomical mark-up, shutting out the masses, as everyone has said, from accessing cultural events that enrich us all.
I have also said in my Bill that there should be a maximum price cap and that tickets should have the price printed on them as early as possible. As my hon. Friend the Member for Stoke-on-Trent Central (Gareth Snell) said, after the adrenalin rush of the virtual queue, there is pressure when reaching the front to snap up what is left, if someone has had the time to get there, which leaves some fans with buyer’s remorse afterwards—“How much? How many thousands did I just pay?” But by then it is too late.
In a different article in The Times, the same writer says:
“While I might struggle to justify paying thousands to watch England play”
—this article was about the world cup—
“the truth is that others are willing to pay.”
It is the “harsh reality” of the market, but it does not need to be like that. I found an interview with Robert Smith where he said that his longevity is due to the fact that he prices things affordably. He wants people to come back; he wants people to wear the T-shirt. He still makes a profit, but it does not have to be at the maximum price point that the market allows.
With Viagogo and StubHub, however, “There’s no limit” in terms of multiples. Children were left in tears recently at the Co-op Live arena in Manchester. They wanted to see the girl group KATSEYE, but, when the real tickets sold out within seconds, their parents were forced on to another one of those horrible sites, Hellotickets, paying £568 for four tickets, only for their kids to get to the venue and find out it was for over-16s only. There was notification of that, and no recourse. It is awful.
Not all resellers are baddies. Twickets is an ethical resale site. The Royal Albert Hall, the Roundhouse, LW Theatres, Ed Sheeran and Adele all use it as a partner. It allows tickets to be sold only at or below the original face-value price; it actually prohibits any increase. Every listing is checked manually to ensure that there is a real ticket behind it. It might not necessarily be a case of doing that. A maximum multiple or percentage could be put in, because there might be a genuine reason—not being able to make the date, for example—for having to resell the ticket.
The other one that caught my eye was the Tickets For Good app from Sheffield, which has distributed 1.4 million surplus unsold music, theatre, comedy and sport tickets. It donates or heavily discounts the tickets for key workers and individuals on low incomes. As all hon. Members have said, things like that open up live arts and opportunities, because let us not forget that for many even the face-value price is a stretch.
Music is so important for wellbeing, social connection and all those things. I have to say, I remember when tickets were not so expensive. The first ones I bought were for Blur at the time of “Modern Life Is Rubbish”. I bought a pair of them for £8 each from the Kentish Town Forum. I went to a window and a lady—I think the cleaner—said, “I’ll have to get the right person”. When they came along, I handed over the cash and got the change.
I have not done a calculation factoring in current inflation for those tickets, but I have done for some tickets bought by my constituent Ros Cowan. In 1984 she saw The Smiths at the Hammersmith Palais in my borough—I have actually seen Rick Astley and Bros in the same venue—and the price was £3.50. She said that in those days a student like her could go and have a few drinks at the bar and afford to get home. Factoring in the Bank of England’s multiple of inflation, that makes £12 in today’s money, so these things have gone up. My hon. Friend the Member for Manchester Withington (Jeff Smith) and I are the same age—or the same bracket, anyway—and remember when these things were not so expensive. The elasticity of demand, Madam Deputy Speaker—don’t you love it!
Viagogo actually welcomed the delay of the legislation, and it is notorious for selling tickets that people buy only to find when they turn up to the venue that the tickets are fake. Viagogo did a briefing for MPs where it said that it is stopping piracy. That is just nonsense. Very sinisterly, the CEO Eric Baker at an on-stage event at JP Morgan boasted about how he has the Government’s ear. I hope that my good friend the Minister can put a dampener on that. He said that he has been five times to the Department for Business and Trade and the Department for Digital, Culture, Media and Sport between November and May and has the Government in the palm of his hand. He said that they are listening to him, that he is “educating” them on the complexities of the drawbacks. I ask the Government please not to listen to these people; we should listen to our constituents.
Before the last election, The Guardian obtained footage of a secret meeting of touts somewhere near London Bridge. They were establishing a lobbying group and saying that they would “sabotage” the proposals. One of them is even seen from the stage saying, “Look we can all chip in and get a good lobbyist, because if this change happens we are f***ed.”
Surely that is the point—we want to do those people over, because they have been screwing the public something chronic for ages. The power needs to be rebalanced towards the fans so that we can have arts for all, but these guys are continuing unperturbed and undisturbed. I urge my right hon. Friend the Minister to be bold and stand up to the StubHubs, the Viagogos and all these nasty people.
Zohran Mamdani had a campaign at the world cup called “Game over Greed”, because the tickets there were sky-high and dynamically priced. As a result, 1,000 $50 tickets were ringfenced for residents of New York’s boroughs. He even managed to negotiate free bus travel; in the Brennan review it says that transport is prohibited.
I worry that we risk falling behind other advanced economies on this. The US Justice Department sued Live Nation—Ticketmaster’s parent company—which, after a lawsuit, had to pay up to $280 million in damages for a scandal a bit like the Oasis one, but for Taylor Swift’s Eras tour. Ireland has all but banned secondary ticketing since 2021. Australia has done so this year, and its ban covers resale, dynamic pricing and drip pricing, and there are fines of 100 million Australian dollars for offenders. Please scare them with something stiff like that, Minister!
Those hidden fees—what are they for? It should not be the case that “If you go down to the web tonight, you’re sure of a nasty surprise,” but that is what is happening. As we speak, in Wembley, Bon Jovi are taking the stage. Yesterday, tickets were £80, but then there was this service charge fee of £17.06, making the whole thing £97.06. That 21.3% charge is a huge mark-up. It is not just Bon Jovi; for Niall Horan, Pulp and Jay-Z, the fee for processing, handling and administration is at around that 20% mark. Also, why are those fees per ticket, and not per transaction? We have just got rid of the hated two-child limit in recognition of families. These per-person things can add up. Sadly, this is happening with the Royal Opera House; and the National Theatre—it is publicly funded; it is not a charity—is now introducing an element of those fees and dynamic pricing. I long for the days when we could see the queue, and who was in front of us. There was some predictability there.
I am not against dynamic or surge pricing per se. It is seen as exploitative, but it could mean that pricing goes down. I once saw Elvis Costello at Hyde Park for free; the headliner was meant to be Elton John, but he cancelled, which was good for me as I am not an Elton fan. People can understand demand factors—for example, the price at the pumps in Acton being affected by the strait of Hormuz—but when we do not know why these things are being done, it annoys us.
In conclusion, we need to bear in mind ethical considerations; we need transparency; and we need certainty. I welcome the draft Bill in the King’s speech. I love the Minister’s article in the Daily Record, which says, “Time is up for touts”, but the Government seem to be taking their time introducing a Bill in Parliament. I say: hurry up and do it today. The Government have already fixed many things in the cost of living crisis.
Will the Minister please confirm when this will happen? We have been told, “When parliamentary time allows”, but this would be an easy win. As I said, I have a ready-made Bill here that would do it; we could just make that law. Where there is a will, there is a way—we have acted on driving tests—and the Prime Minister is a music fan. We have had four Prime Ministers since the start of the Ukraine war, which is a tragic war, and he is the only one who has strummed a guitar with the troops. Let us do this. Let us not look back in anger; let us make it happen, Minister.
My hon. Friend mentioned Bon Jovi. I would have been at that concert this evening as they took the stage, had I not been here answering her debate. It had particular relevance for me, because I am not new to this industry; I had my own business when I left university, and the very first thing that I organised was a Scotland-wide tour for a tribute band. Hon. Members will never guess which artist they were a tribute to; they were called Non Jovi. Those tickets were dynamically priced—the price would only ever go down, because nobody ever came to see them. Never mind; that is my hankering after the good old days.
The UK live events sector is, as my hon. Friend said, a jewel in our national crown. From world-class sporting matches to unforgettable concerts—tonight we have heard about many that have not been forgotten—and plays, those events enrich our lives, strengthen community bonds and inspire future generations. Crucially, they provide us with stories that we can tell for years and years. They greatly benefit our economy, generating billions annually, and support a dynamic creative and sporting ecosystem. This Government understand that, and we have put the creative industries front and centre of our modern industrial strategy; we are committing to boosting investment in the sector from £17 billion to £31 billion by 2035.
For too long, however, as highlighted by Lord Brennan of Canton’s report following the independent fan-led music review, the joy of attending live events has been marred by unfair practices in the ticketing market, most notably the systematic activities of ticket touts, which we heard about from my hon. Friend. They crowd out fans from the primary market and resell at extortionate prices. Ticket touts—this is a remarkable figure—take £400,000 a day from fans’ pockets; that is nearly £150 million a year. That is money that should be going into the industry.
The Government are committed to tackling industrial-scale touting once and for all, improving transparency around pricing practices, and putting money in fans’ pockets. As my hon. Friend has demonstrated, far too often, fans are crowded out of the primary market by touts, who are only interested in making a quick and exorbitant profit at fans’ expense. The Government have been clear: this has to stop. My hon. Friend is correct: as I said in the Daily Record, the touts’ time is up.
We want to improve transparency, consumer protection and fans’ access to live events. We also want to make sure that they have a safe and secure means of selling, reselling or transferring their tickets, and to ensure that money flows back into the live events sector and fans’ pockets. That is why we committed in our manifesto and our recently published plan for music to introducing new consumer protections for live event ticket resale, and it is why my Department, alongside the Department for Business, Innovation, Science and Trade, undertook a consultation last year on the best ways of tackling this, as well as issuing a call for evidence on pricing practices across the wider sector.
We received over 500 responses from right across the live events sector. There were some clear themes for us to address, and those themes have been highlighted this evening. First, genuine fans should be able to recoup the costs of their ticket when no longer able to attend. Enforcement needs to be effective if our measures are to have impact. Secondary platforms need to play their part in ensuring that new rules are implemented and complied with, and that primary and secondary platforms are part of the same ticketing ecosystem. The former could do more to protect their sales and, where appropriate, share information more seamlessly with resale platforms.
As a result, we are taking action. Last November, we announced a robust package of measures to tackle exploitative touting, including a resale price cap, a separate service fee cap, limits on the number of tickets that can be resold, and obligations on platforms, all reinforced by the Competition and Markets Authority’s new powers under the Digital Markets, Competition and Consumers Act 2024.
In the King’s Speech briefing earlier this year, we announced that the Government will publish a draft ticket tout ban Bill in this Session for pre-legislative scrutiny by the Culture, Media and Sport Committee, of which my hon. Friend is a member. I look forward to working with my hon. Friend and the Committee through that process. Following pre-legislative scrutiny, the Government will introduce the Bill when parliamentary time allows and, as the Secretary of State said in Parliament last week—[Interruption.] We are coming to it. As the Secretary of State said last week, the Prime Minister is particularly passionate about this issue, and we will give the legislation the priority that it deserves and needs. We all want to see this on the statute book as soon as possible.
My hon. Friend had her private Member’s Bill, which she is waving around, on this topic in the last parliamentary Session. I share her concern for fans. It is worth noting that her Bill was drafted before the Digital Markets, Competition and Consumers Act 2024, which imposes new requirements around price transparency, came into effect in April last year.
Our legislation will be focused on ending the scourge of touting, thereby improving access to live events. Tackling touting, and ensuring that fans are at the heart of live events, cannot be done by Government alone, of course; industry needs to play its part. It is industry-led action, innovation and best practice, alongside the Government’s new measures, that will truly transform the fan experience. The Government recognise that many ticketing platforms, event organisers and venues have devoted a lot of time, energy and resources to this issue in recent years. We know that significant money has been spent combating ticket fraud, touts and bot use, as well as educating fans on what to look out for when they are buying tickets online, all to ensure that buying tickets is as safe and seamless for fans as possible.
Nevertheless, the strength of feeling from respondents to our consultation and the call for evidence was clear. In fact, they share our strength of feeling about the touting issue. Industry must build on existing guidance to do more to tackle exploitative practices. This is why we strongly welcome the commitment by the Society of Ticket Agents and Retailers—STAR for short—to convene the sector. It will establish new best practice that ensures that pricing information is clear and up front, and that fans are empowered to make informed purchasing decisions, free from undue pressure. This work is already under way; I attended the inaugural meeting in March this year. The work is organised under four headings, to address some of the key issues in the ticketing sector. First, it will look at pricing transparency. Secondly, the industry will look at how the primary market can continue to be healthy. Thirdly, another workstream will look at accessibility issues. Finally, the industry will look at consumer education.
Let us have a look at dynamic pricing. We know this is a subject that many people are concerned about. Businesses should feel free to use whatever pricing strategy meets their needs, but they must comply with the law. Where it appears that this is not happening, the CMA has the powers to enforce that and act upon it, and when businesses fall short of what is expected of them under the law, the CMA has powerful enforcement tools to ensure that businesses can be penalised and brought into line.
Drip pricing is another one that my hon. Friend mentioned. It is not right when fans are shown a price for a product, only to find that it has increased by mandatory charges that are added as the transaction proceeds, particularly if they have been waiting all day on a screen to get to the front of the queue to buy tickets. I do not know if my hon. Friend the Member for Stoke-on-Trent Central (Gareth Snell) has sat in his parliamentary office doing that at any point, but it is a real problem. In June this year, the Competition and Markets Authority fined StubHub International close to £900,000 and ordered it to issue refunds exceeding £590,000 to 50,000 fans for using this illegal practice. The CMA is also investigating Viagogo for similar practices.
Lastly, on a related point, I continue to encourage the industry to adopt the voluntary £1 ticket levy for live events to support our grassroots music and grassroots music venues. The industry is doing the levy, but is it doing enough? Is a big question mark, and we just keep encouraging it to do as much as it possibly can.
I thank my hon. Friend for securing this debate on such an important issue, which affects the dedicated fans who sustain our live events sector. I would like to reassure the House that this Government are tackling industrial-scale ticket touting with urgency and will bring forth the legislation to ensure that fans are not priced out of major cultural and sporting events. That is a priority for this Government, and we will do that. I look forward to returning to this House with the draft Bill for pre-legislative scrutiny, and I welcome further engagement with my hon. Friend, and many other hon. Friends who have a deep interest in this issue, to help tackle ticket touting once and for all.
Question put and agreed to.
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