PARLIAMENTARY DEBATE
Tourism: Overnight Visitor Levy - 15 September 2026 (Commons/Commons Chamber)
Debate Detail
“delivering good growth in every part of the United Kingdom”.
The visitor levy supports that ambition by empowering local leaders to deliver transformational investment, building the reputation of areas across England as world-leading destinations. Local leaders will be able to choose to introduce the levy as a way to raise money to support growth in their region, including in the visitor economy.
Visitor levies are common in Europe and the rest of the world. All over the G7, countries already have some form of tourism or overnight accommodation levy in place. The Government have decided that both foundation strategic authorities and mayoral strategic authorities will be empowered to raise a levy to support growth in their areas. This approach means that places without a mayor will also be able to invest in their region, making them better places for residents and businesses, as well as for the people who visit and enjoy those areas. The levy will be set as a percentage of accommodation costs. That means that low-cost stays remain low cost, while those who can afford it will be able to contribute more to the places that they visit.
Strategic authorities will be required to consult before introducing a visitor levy. This will inform their decision on whether to introduce the levy, how much it would cost and how revenues would then be spent. We expect that local leaders will be able to set out plans for how revenues will be invested by early 2028, and to introduce a levy before the end of this Parliament.
The Government have engaged with the tourism and hospitality sectors throughout the consultation, and we will continue to do so as the legislation is developed. The changes that the Labour Government are introducing will mean that more money will be invested in our high streets and public transport systems, and England’s tourism hotspots will directly benefit from visitor footfall to improve the area for people living there too.
We should not make the mistake of thinking that this is just a tax on foreign visitors. Tax Policy Associates estimates that trips by British tourists will generate 63% of the revenue from this levy. This is a tax on hard-working British families. A weekend away, a family holiday or a few nights by the seaside will all cost more. Every pound taken in this tax is a pound that families do not spend in the local pub, restaurant, café, shop or attraction. It is not just Brits on a staycation who will be impacted—it will be anyone staying overnight for any reason, such as visiting a sick relative, going away on business or travelling for medical treatment. Why on earth should those people be taxed simply for going about their daily lives? It is not fair.
The Prime Minister has repeatedly promised to give breathing space to households struggling with the cost of living, yet this tax does the exact opposite. British hospitality does not need another tax. Hard-working families do not need another tax. Young people looking for work do not need another tax. The Government must scrap the holiday tax.
At the end of the day, it is not possible to go to a corner of England and not see somewhere that was impacted by all those years of austerity and the lack of investment that went alongside it. The question is: do we just accept that decline is inevitable and that the rot that the Conservatives allowed to set in across large parts of this country is a permanent fixture of our national character? Or do we decide that a different route can be taken, in which we invest in our economy and growth?
Importantly, we must see this measure through the prism of the new spirit of devolution, because there is no mandation—areas are not being made to introduce a levy. It is down to local leaders to make the right call for their area, to consult on those decisions and, importantly, to present back to their community where the investment will go. That will not just benefit people who are visiting. Investment in tourism hotspots in particular—in our great cities and countryside—and our rural economies will benefit the people who live there, because they will have better neighbourhood services provided. In the end, everyone will win.
In relation to places without a levy, just think about who pays for the impact of tourism, who puts on the events and performances that bring people into the local area, and what is the wider experience? I went away to North Yorkshire in the summer, and my experience was not just the accommodation we stayed in, but visiting the local village and the local town, and driving around the local area. We need to think about the visitor experience, which is wider than just the accommodation where people stay, because it is the place where they go.
On the lessons learned, places may approach this with a flat rate, so no matter where people go, everyone will pay £5, or whatever. However, we believe that at its core this has to be fair and proportionate, so we ask ourselves, “Why should somebody visiting a guest house in Blackpool pay a flat fee in the way somebody visiting the Ritz here in London would?” That is not fair or proportionate, but a percentage rate is.
On the pressure issues, I do not think anybody underestimates just how difficult it is for those in hospitality and leisure at the moment—these are not good times—but surely the way to grow is to invest in that experience so that more people want to come to our towns, our cities and our seaside communities. We believe that growing that base and creating demand through collectively improving such experiences will create a more sustainable visitor experience.
In the spirit of devolution, I do not think it is right for a Government to impose terms and conditions in a way that prevents local authorities from doing what they instinctively believe is right for their area. But equally, they will have to present their plans through the consultation, they will have to do the impact assessment, and they will need to get local agreement. Surely the best democratic accountability framework is holding elections, and the thing about mayors is that they are directly elected and accountable to the voting public.
I am used to getting picked last in this place, but I was picked first when the new Prime Minister visited Harlow and my local pub. There, he had the opportunity to talk to Mr McMullen, the head of McMullen’s breweries, who said that this Government are doing more to support the pub trade than the previous one did. To change the subject, though, may I ask the Minister about how this tourist levy has been put in place in other G7 countries—where it has been very successful—and what he has learned from other countries?
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