PARLIAMENTARY DEBATE
Tourism and Leisure - 18 June 2026 (Commons/Commons Chamber)

Tourism drives growth and jobs across the country, including in Cheshire. VisitBritain’s “Starring GREAT Britain” campaign is showcasing a range of film and TV locations, such as Lyme Park, to global audiences, while our Great British summer savings scheme is encouraging family visits, supporting businesses dependent on summer footfall with a temporary VAT cut on eligible attractions.

Tourism is vital to Chester South and Eddisbury’s economy. From Snugburys and the Ice Cream Farm to BeWILDerwood and Beeston castle, we are fortunate to have fantastic attractions, and I encourage the Minister to visit them. But as one business told me following the Government’s summer savings announcement:

“It feels a bit like having £100 taken off you, then being given £30 back and being expected to be grateful”.

The scheme is a drop in the ocean compared with the costs imposed by this Government’s damaging policies. Will the Minister tell those businesses what more she is doing to support the sector, not just for the summer but for the long term?

I am grateful to the hon. Lady; I know she is a great champion for her constituency, and I know that tourism is incredibly important to her constituency. I recognise the challenges, some of which she has outlined. I have done a number of meetings with the sector. Just this week, I was at the Tourism Alliance’s annual general meeting, and I met VisitScotland last week. We do recognise the challenges, but we think that the Great British summer savings will make a big difference to attractions up and down the country.

Next week Stafford’s Gatehouse theatre will launch its annual Shakespeare festival with Richard III. Last year we had over 180,000 visitors. I know that the Government are committed to cultural venues. They have put £1.5 billion into supporting them, but please can the Minister tell me what more the Government are doing to support local theatres, and would they like to attend the gala night with me next week to get away from all the drama?

I know that my colleague has been working incredibly hard on this issue, and I wish the theatre the very best of luck for next week.

Soaring taxes are putting visitors off coming to the UK—that is what the boss of British Airways says. Does the Minister agree?

I welcome the hon. Gentleman to his place; I know that he is a big champion for his constituency and the issue. As I outlined, I met with the tourism sector a number of times just in the last week. We do recognise the challenges it is facing, but we back the sector.

Oh dear, that is not an answer to the question I asked. My question was about the tax burden on the tourism sector in this country. National insurance is up, and we have new taxes on part-time work. An overnight visitor levy is in the pipeline, and there are extra taxes on air passengers and ferry passengers. This Government’s assault on the Great British holiday has been brutal. It is no wonder young people are struggling to find their first job. Will the Minister recommit to the Government’s target to have 50 million international visitors to the UK by 2030, and will she tell the Chancellor to cut the brutal tax regime in order to get us there?

I will take no lessons from the hon. Gentleman, given the inheritance from the previous Conservative Government. If he had been paying any attention—I know he does not usually sit on the Front Bench—he would know that I have indeed committed to increasing visitor numbers. I regret his talking down our tourism industry, especially with the Isle of Wight festival starting today. It is going from strength to strength and I wish it the very best of luck.