Go, or Go Outdoors as they were known, in Shrewsbury

Image: © Jeremy Bolwell Taken: 17 Feb 2023

The UK's largest outdoor retailer I believe, meaning that they sell outdoor gear, from tents to walking boots, rather than that they see al fresco. I thought that they were still called Go Outdoors, but it seems that they now wish to be known by a briefer moniker, as just Go. I wonder how much that rebrand cost them? Or us, their customers? When I went in they seem to have adopted a 'pile it high' style of retail, with aisles filled with boxes of stock stacked human-high, waist high and armpit high. I came for new lightweight walking boots - but found none that met my criteria - leading me to believe that they are aiming at the largest sector of the market but not aiming for the cognoscenti, the aficionado, the dilettante of the hill walking fraternity (of which I count myself a member!). But I did find them online later in the day. So don't buy shares in Go. Still a nice store and always fun to browse, but their head honchos, buyers, stock analysts and retail experts need to seek customer opinion and listen to the feedback I think.. Or maybe I am just a curmudgeonly, old, eructation of gastro-intestinal air? Or is that a burp? Anyway, you get my drift...

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