But it isn't, so I'm not
Introduction
The photograph on this page of But it isn't, so I'm not by David Lally as part of the Geograph project.
The Geograph project started in 2005 with the aim of publishing, organising and preserving representative images for every square kilometre of Great Britain, Ireland and the Isle of Man.
There are currently over 7.5m images from over 14,400 individuals and you can help contribute to the project by visiting https://www.geograph.org.uk

Image: © David Lally Taken: 4 Mar 2009
This estate of small business units was built a couple of years ago. As it is on the commuter route into Nottingham from Long Eaton the slogan plays on the fact that any one on their way into the city centre, probably has about another half hour or more to go. This sign has been there about a year, and most of the units now appear to be occupied.